The fastest growing demographic for texters (people who text message) is 45-64. More evidence that baby boomers are rapidly adopting new technologies.
“Text messaging is no longer just a young person’s activity. The average age of a texter is 38 years old – up from 19 years old in 2003. The fastest growing demo is 45-64,” says Jeff Hasen, CMO at HipCricket. “ Part of the reason is that kids and grandkids don’t often use phones for talking – if you want to communicate with Johnny or Sue, you need to speak their language. In 2008, for the first time, the number of texts sent in the U.S. exceeded the number of calls.”
Jeff will be speaking at the What’s Next Boomer Business Summit (www.boomersummit.com) on March 19 in Las Vegas on a panel about text messaging fits into an integrated marketing campaign.
Women are active text users. Here are the stats for women 45-54 (comScore, 12/08)
- 51% sent a text in last month
- 23% sent a text almost daily
- 39% took a photo
- 5.7% accessed weather info
- 4.7% accessed news
- 11.8% received info on their phone about a product, service or brand
Hear more from Jeff about mobile marketing and boomers at the What’s Next Boomers Summit (www.boomersummit.com)
March 4, 2009 at 5:57 pm
very interesting information, but not surprising
May 28, 2009 at 7:43 pm
[...] to embrace social networking. Citing similar patterns (for example, people aged 45-64 being the fastest growing demographic in mobile texting), a new-found optimism for boomers and their relationship with the Internet emerged. However, the [...]