If you doubt the power of email, listen to what the leader of the Obama e-mail marketing campaign had to say about the power of email.
Stephen Geer, said last week that the single most lucrative day in fundraising in American politics was the day after Gov. Sarah Palin’s vice presidential acceptance speech at the Republican National Convention. “She made a huge tactical mistake by going on the attack against community organizers,” Geer said.
With the campaign largely built around the concept that volunteers should sign up and become community organizers themselves, the Obama morning-after fundraising-appeal sought to frame Palin’s disdain for community organizers as an attack on each and every Obama volunteer.
“It played directly into a narrative that we’d spent more than a year building with our email list,” Geer said of Palin’s attack, which was “that regular people were community organizers and they had a stake in the campaign.” The email seeking donations met with a mass response. For the campaign overall, Obama raised $500 million online.
So, can email work for your business? While younger generations may shun email, we know baby boomers and seniors continue to use it as a daily source of communication. Over 90% of Internet users 50+ use e-mail, according to the Pew Internet Project.
The challenge is to figure out how to cut through the email box clutter and get your message opened, read and reacted to. In the current economy, email can prove to be a cost effective way to reach your target market.
That’s why we’ve asked Ron Cates from Constant Contact to join us at the boot camps to talk about email.
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Ron’s session will help you learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender in the eyes of consumers.
Join us. and if there is something specific you’d like Ron to cover, let us know by posting a comment or question here.by