Baby Boomers in Europe use Social Media

We know baby boomers in the US are increasing using social media –FaceBook, Twitter, LinkedIn, to name a few.  And the same trend is going on in Europe according to a new report from Forrester Research.

Forrester’s Blog says, “For example, more than one-third of European online consumers ages 43 to 63 already read social media such as blogs and forums on a regular basis, and around one-tenth are already uploading their own content — such as videos and music — onto the Web. Overall, 47% of Younger Boomers (online adults ages 43 to 52) now engage with social media on a regular basis, and 41% of Older Boomers (those ages 53 to 63) do. Boomers in the different European countries exhibit different behaviors, just as their younger compatriots do – for example, 69% of Dutch 43- to 52-year-olds (and 60% of 53- 63-year-olds) use social media on a regular basis, whilst only around a third of German Boomers do. ”  More stats on the Forrester  interactive marekting blog.

More evidence that social media is a tool that boomer and senior marketers should pay attention to.

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