New Computer For Seniors – GO Computer

firstSTREET, a national catalog, magazine, and online marketing company specializing in products for “Baby Boomers and Beyond,” will introduce its designed for Seniors GO Computer™ at this summer’s Boomer Venture Summit June 16-17 in Santa Clara, CA. The Summit is an annual crossroads of market opportunity for companies, entrepreneurs and products that focus on the needs, interests and power of the baby boomer-and-older generations.

According to firstSTREET CEO Mark Gordon, the designed for Seniors GO Computer™ is to be marketed to “that older, often-more skeptical age group that hasn’t quite trusted computers and consequently has missed out on the whole wonderful cyberspace world of information, entertainment, communication and connection.”

Gordon considers the designed for Seniors GO Computer™ to be “the most distinctive and significant product firstSTREET has ever introduced.” He points out that while the younger demographic as a group accepts computer technology more quickly and enthusiastically, “sometimes seniors are reluctant, doubting, confused and even fearful” when faced with the prospect of computer ownership and operation.
       
“A life-changing product”

“That’s why the designed for Seniors GO Computer™ is truly a life-changing product,” says Gordon. “It’s perfectly logical and simple to use–so much so that the older generations can master it easily. It’s an out-of-the-box operation. It takes about five minutes to set up, and no tools or special skills are required. Plus, it is so easy to understand, no computer classes or DVDs are necessary.”

“As a company that has for some time focused on finding and marketing products to enrich the lives of boomers and seniors, firstSTREET had long searched for an easy-to-use, non-intimidating, basically crash-proof computer,” says Myers. “When we couldn’t find exactly the right product, we went to the experts and had them create one, with our input, and we are totally pleased with the results.”

“This computer is both the cat’s pajamas and da bomb!”

In addition to some obvious but essential physical adjustments to better accommodate an older user, like a large-letter keyboard, an easy-rolling trackball mouse and a zoom feature that magnifies up to 200 percent, firstSTREET’s computer features a whole new operating system based on a “GO” screen concept, backed up by immediate phone access to around-the-clock U. S.-based remote service and assistance.

Gordon and Myers are expecting their computer to shake up the Venture Summit. “After all,” says Myers, “who else can promise seniors a computer they can’t break, crash or confuse; a computer that won’t lose what’s put into it, that’s protected from viruses and spam? What firstSTREET is offering here is basically a failure-free and fear-free computer.”

What’s the key to the computer’s ease of use? Stay tuned for the launch, says Myers, who says he can’t wait to introduce all the fine points of the computer, including its innovative “GO” screen concept. “There’s a lot to say about this computer, starting with the fact that it’s going to add so much to so many lives,” says Myers. “It’s the cat’s pajamas and da bomb–bringing a much-appreciated simplicity to senior computing, as well as high-performance technology. This can bring seniors–and anybody who may be feeling a little technologically challenged these days–smoothly and effortlessly into the 21st century. And without the kicking and screaming.”

For more information, go to www.theGOcomputer.com.

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Entrepreneurs, Venture Capitalists, and Experts in Marketing to Baby Boomers Convene at Santa Clara University June 16 – 17

Entrepreneurs and investors looking to ride the current over-45 demographic wave will convene next week at Santa Clara University for the 2009 Silicon Valley Boomer Venture Summit & Business Plan Competition. The event is sponsored by Santa Clara University’s Leavey School of Business and strategic business/communications firm Mary Furlong & Associates.

Among the topics on the program for the two-day event: financing a boomer-focused business; top 10 business-plan mistakes; social marketing to boomers, and lessons from entrepreneurs on marketing strategies, and methods to “scale’’ a business.

Top venture investors will share with attendees their financing priorities for the boomer and senior markets, what current research says about the market, and which areas are ripe for innovation and new product development.

For more information about the program, please visit www.scuboomerventure.com.

“We have recruited some of the most experienced experts on the baby boomer market to present during our program and to judge our business plans,” said Mary Furlong, boomer market analyst and event producer. “These people are passionate about business and new ventures that address the 45+ consumer market, and will share their thoughts on successful businesses as well as select the winning plan.”

The event will conclude with business-plan and elevator-pitch presentations, in which finalists will present their business ideas to a panel of judges. Winners receive a $10,000 grand prize or $1,000 for best elevator pitch.

Competition judges include:

  Amy Belt, Advanced Technology Ventures
  Andy Donner, Physic Ventures
  Jeannette de Noord, InnovationPoint
  Ken Dychtwald, Age Wave
  Elizabeth Ford, Santa Clara University
  Onne Ganel, Edwards Lifesciences
  Jody Holtzman, AARP
  Joshua Raffaeli, Draper Fisher Jurvetson
  Nancy Kamei, Intel Capital
  Nate McLemore, Microsoft Health Solutions Group
  Shinobu Toyoda, Sega
  Jack Young, Qualcomm Ventures
  Peter Ziebelman, Palo Alto Venture Partners

The finalists in the business-plan competition who submitted plans in the areas of biodesign, medical devices, geriatrics, and gerontology are:

  Aaron Nelson, Audiallo
  Erika Palmer, HemRx Medical
  Jared Garfield, J & J Solutions
  Karen Routt, Magnolia Prime
  Kevin Chao, Miret
  Thanguy Chau, Novophage Therapeutics

Finalists for best elevator pitch are:

  Laura Nuhaan, FamiliLink
  Carrie Shores, Larson Shores Architects Inc.
  Heather Steven, Life at Home Longer
  Chris Clark, The Senior List
  John Smilgin, Traveling4Health

For more information about these the finalists, please visit http://www.scuboomerventure.com/B-Plan%20Competition_index.html