Entrepreneurs, Venture Capitalists, and Experts in Marketing to Baby Boomers Convene at Santa Clara University June 16 – 17

Entrepreneurs and investors looking to ride the current over-45 demographic wave will convene next week at Santa Clara University for the 2009 Silicon Valley Boomer Venture Summit & Business Plan Competition. The event is sponsored by Santa Clara University’s Leavey School of Business and strategic business/communications firm Mary Furlong & Associates.

Among the topics on the program for the two-day event: financing a boomer-focused business; top 10 business-plan mistakes; social marketing to boomers, and lessons from entrepreneurs on marketing strategies, and methods to “scale’’ a business.

Top venture investors will share with attendees their financing priorities for the boomer and senior markets, what current research says about the market, and which areas are ripe for innovation and new product development.

For more information about the program, please visit www.scuboomerventure.com.

“We have recruited some of the most experienced experts on the baby boomer market to present during our program and to judge our business plans,” said Mary Furlong, boomer market analyst and event producer. “These people are passionate about business and new ventures that address the 45+ consumer market, and will share their thoughts on successful businesses as well as select the winning plan.”

The event will conclude with business-plan and elevator-pitch presentations, in which finalists will present their business ideas to a panel of judges. Winners receive a $10,000 grand prize or $1,000 for best elevator pitch.

Competition judges include:

  Amy Belt, Advanced Technology Ventures
  Andy Donner, Physic Ventures
  Jeannette de Noord, InnovationPoint
  Ken Dychtwald, Age Wave
  Elizabeth Ford, Santa Clara University
  Onne Ganel, Edwards Lifesciences
  Jody Holtzman, AARP
  Joshua Raffaeli, Draper Fisher Jurvetson
  Nancy Kamei, Intel Capital
  Nate McLemore, Microsoft Health Solutions Group
  Shinobu Toyoda, Sega
  Jack Young, Qualcomm Ventures
  Peter Ziebelman, Palo Alto Venture Partners

The finalists in the business-plan competition who submitted plans in the areas of biodesign, medical devices, geriatrics, and gerontology are:

  Aaron Nelson, Audiallo
  Erika Palmer, HemRx Medical
  Jared Garfield, J & J Solutions
  Karen Routt, Magnolia Prime
  Kevin Chao, Miret
  Thanguy Chau, Novophage Therapeutics

Finalists for best elevator pitch are:

  Laura Nuhaan, FamiliLink
  Carrie Shores, Larson Shores Architects Inc.
  Heather Steven, Life at Home Longer
  Chris Clark, The Senior List
  John Smilgin, Traveling4Health

For more information about these the finalists, please visit http://www.scuboomerventure.com/B-Plan%20Competition_index.html

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