SilverRide, LLC, a San Francisco-based company providing transportation, companionship and social events for seniors, won the American Society on Aging (ASA) 2009 Business of the Year award.
Each year, ASA recognizes one small business for its originality, innovation, and effectiveness in meeting the needs of seniors. SilverRide was selected as the national winner in the small company category for its exemplary program and services that meet the needs of older adults and their families.
Robert Stein, President & CEO of ASA, said “SilverRide exemplifies what a company can do if they set their minds to solving tough problems in creative ways. Not only have they addressed a major need with a great transportation solution, but they’ve also created services that improve the quality of life of older adults by enabling them to get out, socialize and enjoy the things they love to do”.
In addition to providing transportation to older adults, SilverRide enables its clients to have a more connected, fulfilling, dignified and independent lifestyle after their “driving retirement,” while providing peace of mind to those who care for them. It can even positively impact long-term health and quality of life.
Susan Steiner Saal and Jeff Maltz, Co-Founders of SilverRide, said, “It’s an honor to receive this award from ASA. We both watched our parents struggle to manage the needs of our grandparents. When we hear from our clients that SilverRide has solved a real problem for them, it is a reward in and of itself!”
According to the American Public Transportation Association, when older adults stop driving there can be a number of serious negative consequences. They make 15% fewer trips to the doctor and 65% fewer trips for social, family and religious activities.
In fact, The Journals of Gerontology reports that elderly non-drivers are four to six times more likely than their driving counterparts to pass away during the subsequent 3-year period. This devastating outcome is due to the fact that for older adults, their ability to drive provides independence that leads to underlying health and well-being.
SilverRide provides its clients with access to crucial health-related and social services that would not otherwise be as easily available.
SilverRide Provides its Members With a Social Connection That
Other Transportation Services Do Not
The relationship between the client and the driver distinguishes SilverRide from other transportation services. SilverRide conducts an extensive interview with its clients ahead of time to better understand their particular needs. It also trains its drivers in senior sensitivity and safety on an ongoing basis. This process forges a rich relationship between the client and their driver companions, who bring their own unique personalities to the table. The SilverRide drivers include an inventor, a pastor, a film producer and several graduate students in psychology and gerontology.
Also exceptional to SilverRide is its ongoing communication with its clients’ families, whose work and familial responsibilities or distance from their aging parents may prevent them from caring for them full-time. SilverRide’s on-going communication and breadth of services help reduce this anxiety.
SilverRide joins an esteemed roster of previous winners including Jitterbug, Posit Science, Johnson & Johnson and CVS/pharmacy.