Have we finally broken the cylce of early technology adoption always begins with the younger generation? The latest Comscore numbers show strong use of Twitter by younger boomers.
It is the 25-54 year old crowd that is actually driving the growth trend. More specifically, 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group,. They are followed by 25-34 year olds, who are 30 percent more likely.
And even the leading edge boomers seem to be more attracted to twitter than the younger crowd.
Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago, according to ComScore.
It’s another reason for companies targeting boomers to take a look at adding Twitter to their marketing mix.
posted by Laura Rossman